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 １１月１７日上午，随着“南方财经全媒体集团”在广州揭牌运营，标志着中国第一家全媒体集团——南方财经全媒体集团正式诞生。一直以来领风气之先的广东又在新一轮传媒文化业的重大变革中抢食了“头啖汤”。 记者从当日的揭牌仪式上获悉，新组建的南方财经全媒体集团，整合南方报业传媒集团和广东广播电视台旗下优质财经媒体资源和经营性资产，实施跨介质、跨单位、跨业态战略重组，大力发展“媒体”、“数据”、“交易”三大核心业务，重点打造媒体转型发展标杆项目和示范工程。 记者关注到，该集团的成立不仅仅着眼于媒体融合的战略部署，而且还是推动媒体服务国家战略，维护国家财经和金融信息安全，争夺国际财经领域话语权、标准权的重大举措。 揭牌仪式上，这家全新的财经媒体“航母”亮出了三大目标定位，即“打造全球商业报道的领跑者、国内综合金融信息服务商、现代文化产业新引擎”，誓将比肩全球最大的财经资讯公司——彭博社，彰显出勃勃雄心。其一问世便受到社会各界的广泛关注。 互联网时代的到来给包括传媒界在内的各行各业带来了颠覆性的变革挑战与历史机遇。中国国家高层更是始终重视推进媒体融合发展。中国国家主席习近平多次做出决策部署，提出加快媒体融合发展，壮大主流舆论阵地。 业界认为，广东在全国首创组建南方财经全媒体集团，正是对中央精神的具体践行的重要成果。广东抢占先机，又“先行一步”。 据业内人士透露，此项目从谋划到诞生不到一年时间，其取得“神速战果”与广东省决策层高度重视、倾力推进不无关系。省委书记胡春华，省长朱小丹均直接过问和推进。 广东省委常委、宣传部部长慎海雄在揭牌仪式讲话中代表省委、省政府对南方财经全媒体集团的成立表示祝贺。 他寄望该集团“立足广东、聚焦全国、辐射东南亚、影响全世界，力争用3—5年时间，在某些重要财经领域形成来自中国南方的、得到国际公认的指数体系，打造属于中国自己的经济晴雨表和航标灯，为广东媒体融合发展大格局注入新的强劲动力。” 慎海雄还着力强调两个重要原则，首先，国家利益高于一切，南方财经全媒体集团必须从维护国家财经、金融信息安全，赢得与我国经济地位相称的话语权、标准权的高度，责无旁贷地承担起国家使命，立足广东、服务国家战略、参与全球竞争。 与此同时，用户体验检验一切，要牢牢以需求为导向，全力以赴在竞争中赢得市场，在市场中赢得地位，积极探索媒体融合的新模式，全力建成新型财经主流媒体，使之成为全球商业报道的领跑者、国内综合金融信息的服务商和现代文化产业的新引擎。 广东省直和广州、深圳有关单位，中央驻粤金融监管机构，中央主要新闻单位驻粤机构负责人和国内知名企业界代表等参加了当日的揭牌仪式。（完） China’s First Omnimedia Group SFC Launched in Guangzhou On November 17th, Guangdong Southern Finance and Economics Omnimedia Group was unveiled for operation in Guangzhou, marking the formal establishment of China’s first omnimedia group. It is reported that the newly founded Guangdong Southern Finance and Economics Omnimedia Group integrates premium finance and economics media resources and productive assets of Nanfang Media Group and Guangdong Radio and Television Station for a cross-media, cross-institution and cross-format strategic reorganization. With “media”, “data” and “transactions” as its core business operations, the group will strive to develop itself into a model of media transformation. It is learnt that the foundation of the group serves not only as the strategic arrangement of media convergence but is also as a major step in the strategy of media serving the nation, safeguarding national financial and economic information security and competing for the right of voice and standards in international finance and economics. At the unveiling ceremony, this “aircraft-carrier-like” new finance and economics media launched its three targets: building the group into a world-leading business reporter, a domestic comprehensive finance information provider and a new engine for the modern cultural industry. With the ambition to rival Bloomberg, the world’s largest finance and economics information provider, SFC’s birth attracts wide attention in the whole the society. The emergence of the Internet era brings along disruptive challenges as well as historic opportunities for the media industry. China’s senior leadership has always attached great importance to the development of media convergence and brought forward to accelerate this advancement while strengthening mainstream opinions. Mr. Shen Haixiong, Member of Standing Committee of CPC Guangdong Committee and Director General of Guangdong Provincial Publicity Department, asked the group to “take roots in Guangdong, to focus on China’s influence on Southeast Asia and the rest of the world, striving to build within 3 to 5 years an internationally recognized index system of Southern China in important fields of finance and economics, which serves as China’s economic barometer, and to injects new power to the development of media convergence in Guangdong”. Mr. Shen Haixiong also emphasized two major principles. First, Guangdong Southern Finance and Economics Omnimedia Group must safeguard China’s financial and economic information security, strive for the right of voice and standards that matches China’s economic status, firmly undertake its national mission, take roots in Guangdong, support national strategies and participate in global competition. Meanwhile, the user experience is a test for all. Therefore the group must be demand-orientated, spare no efforts to compete for global markets and recognition, actively explore new models of media convergence, and build the group into a new type of finance and economics mainstream media, a leading global business reporter, a domestic comprehensive finance information provider and a new engine for the modern cultural industry. The end. |
